What is the right level of dues for my members?

Here is a question I see posted frequently on ASAE communities, LinkedIn Groups and a variety of other sources where membership dues are a hot topic.  While I have seen some great responses that provide guidance, there is no right answer just as there is no wrong answer.  I believe the best answer or solution is based on your organization: its mission, its non dues revenue sources, the makeup of its membership base, and other variables. Consider these variables.  Does your organization need members or does it need membership dues to be successful?  Are dues 25% of your total annual revenue or 75%? Is your member segment dominated by a few large companies or countless thousands of small and medium size companies?  So do your homework and seek guidance from your peers, but keep things in perspective and recognize not all successful programs or insightful suggestions will apply to your organization. While access to this wealth of knowledge and experience can provide guidance, proceed with caution and remember, one size never fits all.